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An advertising agency in Da Nang [sample]Agencies & consultants · Self-built

A separate account for every client, built from a shared template

The agency pulled the ad, landing page and reporting work for each client into NEXT OS; new clients are built from a shared template instead of from scratch.

  • 1shared template
  • 4reusable workflows
  • 3weeks to build the template

Counted from the project itself, not business results.

Project details
Customer
Anonymous at their request
Industry
Agencies & consultants
Size
8 people, serving several clients at once
Location
Da Nang
Rollout
3 weeks · Self-built
Plan
Growth
Build a similar workflow

Before · After

How the workflow changed

A factual account of how the team works. No estimated percentages on the customer’s behalf.

  • Before

    Pages, forms and workflows built from scratch for each client

    After

    Clone the shared template and rebrand it
  • Before

    Month-end reports compiled by hand from several places

    After

    Per-client reports on NEXT OS
  • Before

    Posting schedules spread across spreadsheets

    After

    Every client’s posts on one screen

01

Background

A small Da Nang agency that runs ads, builds landing pages and manages Facebook Pages for local service businesses.

Each client used a different set of tools; the team logged in to many places to work and pulled reports together at month end.

02

Challenge

  • Every new client meant building pages, forms and workflows from scratch.
  • Month-end reports were compiled by hand from several places and took a full day.
  • Posting schedules for each client lived in separate spreadsheets.
  • Clients wanted to see their own numbers but there was no shared place.

03

Solution

The agency built one shared template on NEXT OS and cloned it for each client:

  • A shared template with landing pages, forms and a lead-nurturing workflow.
  • A separate account for each client, built from the template, with colors and content changed to match each client’s brand.
  • Social posts for every client scheduled from one screen.
  • Per-client reporting that clients can log in to see.
The workflow we built · Multi-client posting calendar
Simulated walkthrough · Sample data

04

Outcome

New clients no longer start from a blank page: the team clones the template, updates the branding and content, then hands it over.

Posting calendars and reports for every client live on the same platform; clients log in to see their own numbers.

Business metrics are only published with the customer’s approval and a cited source.

Timeline

Rollout milestones

What the team did with the customer, step by step.

  1. Week 1

    Build the shared template
    • Landing pages, forms
    • Lead-nurturing workflow
  2. Week 2

    Move the first client
    • Clone the template for the first client
    • Connect Facebook Pages and posting calendar
  3. Week 3

    Reporting and handover
    • Build per-client reports
    • Show clients how to log in

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